Welcome to Tokenomics

Exploring how AI-native companies price, package, and scale when costs are driven by inference tokens rather than traditional infrastructure.

Welcome to Tokenomics — a new series from Founder Catalyst.

AI is rewriting the economics of enterprise software. Instead of seats and servers, we now measure value in tokens, context windows, and compute. This shift doesn’t just change how you build, it changes how you make money.

In this newsletter, we’ll explore the emerging business models behind AI-native companies: how they price, package, and scale in a world where your cost of goods is driven by inference, not infrastructure. We’ll cover topics from unit economics to go-to-market mechanics, and occasionally challenge some sacred SaaS assumptions along the way.

If you’re building and betting on the future of enterprise AI, Tokenomics is your field guide.